Marchi is not afraid of the heavy army of independent brands, joining the A0 car market battle

The reporter learned that Dongfeng Nissan's latest microcar, the MARCH, will be launched on August 21st, joining the battle of the A0 sedan. This time is 10 days earlier than the original plan of August 31st. Data shows that since its debut and pre-sale at the Beijing Auto Show in late April, M A RCH has currently placed over 10000 orders.

In fact, the compact hatchback market in China is in a fiercely competitive state. Since the joint venture brand Shanghai General Motors New Sail broke through the 60000 yuan range and invaded the A 0 car market dominated by domestic brands, Dongfeng Nissan Mazda is also about to join this camp.

Unlike Shanghai General Motors, which focuses on joint venture quality and independent pricing, M A RCH takes fashion design and the "easy to live" concept of ease and convenience as its entry point, advocating for calm driving and a casual lifestyle. So the new generation of MA RCH advocates an "easy to drive, easy to enjoy, and easy to operate" lifestyle. At the same time, Dongfeng Nissan also provides consumers with easy car purchase options, such as online Alipay car ordering and other services.

It is understood that the Mazda, which will soon be launched in China, is the fourth generation model released by Nissan at the Geneva Motor Show in March this year. Although it is a new generation model, the current Mazda still retains the core design concept of the old model compared to the third generation model, but in terms of styling, it is more in line with Nissan's global market positioning.